Marketing Management Quiz
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Preview questions
1. What is the primary goal of marketing management?
Maximizing profits · Customer satisfaction · Product development · Market share increase
2. Which of the following is NOT a component of the marketing mix?
Product · Price · Promotion · People
3. What does the term 'market segmentation' refer to?
Dividing a market into distinct groups · Combining different markets · Targeting a single customer · Analyzing market trends
4. Which strategy focuses on creating a unique image for a product?
Cost leadership · Differentiation · Market penetration · Diversification
5. What is the purpose of market research?
To increase production · To understand consumer needs · To reduce costs · To enhance employee performance
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