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Marketing Management Quiz
Class XII
Business Studies
Marketing Management
10 questions
MEDIUM
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Preview questions
1. What is the primary objective of marketing management?
Increase production · Enhance customer satisfaction · Reduce costs · Expand market share
2. Which of the following is NOT a component of the marketing mix?
Product · Price · Promotion · Production
3. What does the term 'market segmentation' refer to?
Dividing a market into distinct groups · Combining different markets · Analyzing market trends · Forecasting sales
4. Which of the following is a method of primary data collection?
Surveys · Books · Reports · Articles
5. What is the focus of the 'product' element in the marketing mix?
Pricing strategies · Distribution channels · Features and quality · Advertising techniques
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