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Marketing Management Quiz
Class XII
Business Studies
Marketing Management
11 questions
EASY
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Preview questions
1. What is the primary objective of marketing management?
Maximizing production · Increasing sales · Customer satisfaction · Reducing costs
2. Which of the following is NOT a component of the marketing mix?
Product · Price · Promotion · Profit
3. What does the term 'target market' refer to?
All consumers · Specific group of consumers · Competitors · Market trends
4. Which of the following is a method of primary data collection?
Surveys · Books · Reports · Articles
5. What is the focus of market segmentation?
Identifying competitors · Dividing a market into smaller groups · Setting prices · Creating products
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